{"ezoma_uuid":"c1320ceb-cee1-5407-a3ea-e8235767180c","name":"Santa Cruz Beach Boardwalk","address1":"400 Beach St","address2":"","city":"Santa Cruz","state":"CA","zip":"95060","phone":"(831) 423-5590","extra_phone":"(831) 426-7433","categories":[{"code":"9100068","name":"Theme Parks"},{"code":"8000096","name":"Amusement Places & Arcades"},{"code":"8009832","name":"Beaches"},{"code":"8001581","name":"Historical Places"},{"code":"8002306","name":"Places Of Interest"}],"primary_category":"Theme Parks","business_closed":"","website_address":"http://www.beachboardwalk.com/casinoarcade","email":"guest.services@beachboardwalk.com","hours":{"FRIDAY":"1100-2300","MONDAY":"1100-2300","SUNDAY":"1100-2200","TUESDAY":"1100-2300","SATURDAY":"1100-2300","THURSDAY":"1100-2300","WEDNESDAY":"1100-2300"},"holiday_hours":{},"payments_accepted":"mastercard, cash, visa","latitude":"36.964138","longitude":"-122.01994","reviews_requested_at":null,"overall_score":null,"subscription_tier":"free","last_verified_at":null,"auxiliary_r2_key":null,"selected_categories":null,"media":null,"blogs":null,"review_count":8,"average_rating":4.12,"website_scraped_at":null,"door_pin":null,"prompts":null,"reviews":[{"author_name":"Dara D.","review_text":"A fun winter afternoon in the sunshine by the seashore!! Quite a few rides were open even for limited operations, with a reduced ticket price. A new winter break tradition!","rating":5,"date_published":"2017-07-01"},{"author_name":"Jessica W.","review_text":"It's a fun place to go. They have specials on certain nights so check them out before you make your trip. Lots of people. Never have been when it hasn't been crowded. Kids have a great time.","rating":4,"date_published":"2016-16-12"},{"author_name":"Alisa F.","review_text":"Fun outside beach venue to enjoy all day. Beach during the day and rides at night. Great mid week discount specials too!","rating":5,"date_published":"2016-20-09"},{"author_name":"Melinda S.","review_text":"We come here every summer. The boardwalk is always fun to share with my son. The beach is family friendly. Lots of things to do. Parking lot across street.","rating":4,"date_published":"2016-26-08"},{"author_name":"Janet C.","review_text":"Super fun place to hang out and soak in the sun . Lots of good food and treats . Plenty bathrooms and they are always clean !","rating":5,"date_published":"2016-25-04"},{"author_name":"Jackie V.","review_text":"A great place to visit with a nice beach and plenty of rides. A little expensive and a lot of people, but since not a regular go to place worth the price. The beach was nice.","rating":4,"date_published":"2016-13-04"},{"author_name":"Valerie G.","review_text":"Expensive but fun for the kids. Many rides weren't running, which surprised us since it was spring break. The people watching was entertaining. Food options were terrible.","rating":3,"date_published":"2016-30-03"},{"author_name":"jrojas5","review_text":"This park is great for a date, the kids, or old people, but it is not worth it if you are looking for thrills. Most fun things are \"attractions\" that cost $5 without a bracelet and $4 with one. Mine came with 2 tickets. They ran out quick and i had to pay for some games. It makes you wish they sold a just attractions bracelet. Laser tag was fun for the kids and would be great with a girl or people who took it seriously but maturely.The beach is nice if you have the time d are willing to hang there. Water is freezing. Weather is cold in the middle of July. Take a sweater.Bowling is really fun and cost $4 a person. Take socks.The rides have super long lines. Ride them at opening times at 10:00 or you will have to wait 20-25 mins each and they arent worth it. Same rides that six flags has scattered around their big rides. Only 3 semi big rides and one wasnt operating.The snacks and food are great if you dont mind the premium price. The high rope slow car ride is very romantic as well as the carousel. Combined with the vintage carnival look and exciting games like laser tag, bowling, arcade (pool, air hockey, minigolf) it makes for a great date spot. Just be ready to spend. $200 in the end. I like Six Flags better for the price but a girl may enjoy this just the same if you only walk around and do one or two things. It can be cheap.Traffic gets bad after 1:00 especially on weekends. We left at 4:00 because everything got full. All in all, if you need something different or its your first time choosing a Theme Park, see this one first! Dont spend, and then go to Six Flags or Marriott's and it will be awesome. Thats what i would do.","rating":3,"date_published":"2013-20-07"}]}