{"ezoma_uuid":"b81c017e-b4f7-5e0b-8b21-6849dd1b4bcf","name":"Simply Skin Esthetics","address1":"500 Soquel Ave Ste B","address2":"","city":"Santa Cruz","state":"CA","zip":"95062","phone":"(831) 429-9400","extra_phone":"","categories":[{"code":"8002701","name":"Skin Care"},{"code":"8008832","name":"Beauty Salons"},{"code":"8000921","name":"Cosmetologists"},{"code":"8000978","name":"Day Spas"},{"code":"8001530","name":"Hair Removal"},{"code":"8001323","name":"Health Clubs"},{"code":"8009687","name":"Make-Up Artists"}],"primary_category":"Skin Care","business_closed":"","website_address":"http://www.simplyskinesthetics.com","email":"","hours":{"FRIDAY":"1000-1600","MONDAY":"","SUNDAY":"","TUESDAY":"1000-1600","SATURDAY":"","THURSDAY":"1000-1600","WEDNESDAY":"1000-1600"},"holiday_hours":{},"payments_accepted":"visa, mastercard, discover, amex","latitude":"36.974987","longitude":"-122.018005","reviews_requested_at":null,"overall_score":null,"subscription_tier":"free","last_verified_at":null,"auxiliary_r2_key":null,"selected_categories":null,"media":null,"blogs":null,"review_count":10,"average_rating":4.2,"website_scraped_at":null,"door_pin":null,"prompts":null,"reviews":[{"author_name":"schotrodgirl","review_text":"Of course it hurts! It always hurts to have your bikini waxed. Sure, it get's better each time, but come on, did you really expect your first time to be painless. Sue is fantastic and anyone who has had bikini waxes done, knows that you will be as much at ease as is possible when someone is ripping your hair out of your nether regions! I love Simply Skin!","rating":5,"date_published":"2008-13-10"},{"author_name":"misssclady","review_text":"The first time I went in for a facial, and it wasn’t so bad (not the best) I was left alone for a long period of time and could hear all kinds of ruckus outside the door. Phones ring and people talking, not so relaxing. Then after talking with the owner about wanting to wax, I decided to give it another shot.  NEVER AGAIN!OUCH…..  Worst wax experience I have ever had!  I have never had a bikini wax or anything like that down there, but man o man, that was sooooo painful.  I have had other body parts waxed, legs, arms, eyebrows and my armpits, but never the amount of pain that she put me thru.","rating":1,"date_published":"2008-05-10"},{"author_name":"ecattt","review_text":"have not been but i think it's very strange how all reviews are on the same day....","rating":1,"date_published":"2008-06-05"},{"author_name":"shanstans","review_text":"\"What does every woman want from her local skin care specialist?  Only the newest and best products, comfort, confidentiality, efficiency, and personal service..........Sue Allman is Simply the best!\"Shannon (waxing and microderm customer)","rating":5,"date_published":"2008-05-04"},{"author_name":"moanaeve111934","review_text":"Awesome and professional! Be sure to check out the makeup and the product. It really works.","rating":5,"date_published":"2008-25-03"},{"author_name":"jillimager","review_text":"The best skin salon in Santa Cruz.","rating":5,"date_published":"2008-25-03"},{"author_name":"santacruzmama2","review_text":"When I walk into Simply Skin I feel right at home...if my home were a beautifully decorated and serene place.  The staff is always friendly.  The water fountain and music put me at ease while I wait.  I try to get there early just so I can hang out and relax.  I highly recommend Sue, she's great and makes my skin feel great every time and very professional.  I go to her for all my waxing and facials/microderm.","rating":5,"date_published":"2008-25-03"},{"author_name":"barbiejackson","review_text":"A+, exceptional staff.  Beautiful surroundings!!","rating":5,"date_published":"2008-25-03"},{"author_name":"gogogirl","review_text":"Love this place!  Beautiful, relaxing, professional. Great products and cutting-edge treatments.Most knowledgeable estheticians in town.  You won't be disappointed!!","rating":5,"date_published":"2008-25-03"},{"author_name":"dma828","review_text":"What an incredible experience. The service was exceptional from the moment I entered the spa. The treatment I received and the knowledge I gained during my intial visit surpassed all my expections. It's beautifully appointed and has a very warm and cozy yet elegant appeal. I would definitely recommend Simply Skin for anyone searching for that next level in quality serivice and professional care.","rating":5,"date_published":"2008-25-03"}]}