Our Story

We're a team of local marketing experts with decades of combined experience in digital marketing. As early adopters of AI chatbots, we quickly recognized that local businesses were not being represented well in AI-powered recommendations. We saw incredible technology that could transform how customers discover local services, but the businesses themselves were being left behind.

That's when we decided to venture out and change that. We knew we had the expertise and experience to bridge the gap between local businesses and the AI-driven future of search and discovery.

The Idea

We recognized that chatbots were going to fundamentally change the way people found businesses. Unlike traditional search engines that return lists of results, AI has the unique ability to provide context and understanding that mirrors human conversation.

We envisioned a world where you wouldn't get a generic list of "the 5 best restaurants in your area," but instead receive a restaurant recommendation just like a knowledgeable friend would give you. Something that offered food appealing to your specific tastes, an environment that would make you happy, and hours that fit your schedule. A true personalized recommendation based on understanding your needs and preferences.

This vision of contextual, personalized business discovery through AI became the foundation for everything we built.

The Team

Our team is made up of local marketing experts with decades of experience across all aspects of digital marketing. We bring deep expertise in search engine optimization, business citations, pay-per-click advertising, social media marketing, and the technical knowledge to execute strategies across all of these disciplines.

When we combined this marketing expertise with engineering talent in data science and AI, Ezoma was born. This unique blend of marketing knowledge and technical capability allows us to understand both what businesses need and how to make AI platforms understand and recommend them.

Our Founders

Joshua Odmark, CIO and Founder of Ezoma

Joshua Odmark

CTO | Founder

Full-stack engineer and successful entrepreneur with 3 successful startup exits as senior developer and executive. Over a decade of experience working with data scientists in media and insurance industries for AI/ML initiatives. Creator of top plug-ins for mobile optimization and SEO, and builder of B2B SaaS products used by millions. He has contributed to Search Engine Journal, Search Engine Strategies, BIA/Kelsey, and the Local Search Association.

Gideon Rubin, CEO and Founder of Ezoma

Gideon Rubin

CEO | Founder

Experienced executive and entrepreneur across media, adtech, and navigation. He received his MBA in Finance and Applied Statistics from University of Miami Herbert Business School and has had 5 successful startup exits. He has been a speaker and contributor to Search Engine Journal, Search Engine Strategies, BIA/Kelsey, and the Local Search Association. In his free time, Gideon oversees his family's bean-to-bar chocolate farm in Costa Rica.

Message from Our Founder

I believe AI is a transformative layer for modern local business. The real opportunity is not automation alone, but intelligence that learns, adapts, and compounds value over time.

We built Ezoma to help organizations move beyond experimentation and into practical, scalable AI adoption. Our focus is precision, clarity, and measurable impact. Every solution we design is grounded in real data, strong architecture, and responsible implementation.

AI should feel less like hype and more like infrastructure. Thank you for being part of this journey.

Joshua Odmark

CTO & Founder, Ezoma